October 9, 2023

Building the Future

Building the Future: How Game Engines Are Transforming Architectural Visualisation

In recent years, the fusion of technology and architecturehas given rise to a remarkable transformation in the way architects anddesigners approach their craft. One of the pivotal tools responsible for thisrevolution is game engines. Traditionally, architectural visualisation reliedon static images, drawings, and physical scale models. However, the dynamiccapabilities of game engines like Unity and Unreal have not only streamlined thedesign process but have also opened up new dimensions of creativity and clientengagement in the field of architectural visualisation.


The original Unreal Game above shares a few lines of codewith our real-time kitchen model below we created for Magnet kitchens


The Rise of Game Engines in Architecture

 Game engines, originally designed for video gamedevelopment, have transcended their original purpose to become versatileplatforms for various industries, including architecture. They provide areal-time, interactive environment that architects and designers can harness tovisualise their projects in ways that were once inconceivable.


Real-time Visualization

One of the most significant advantages of game engines inarchitectural visualization is real-time rendering. Traditional renderingmethods often required lengthy processing times to generate a singlehigh-quality image. In contrast, game engines allow architects to see theirdesigns come to life instantly, making on-the-fly adjustments and iterationseasier than ever before. This immediacy accelerates the decision-making processand enhances collaboration among stakeholders.


Interactive Experiences

Game engines provide the ability to create interactivewalkthroughs and experiences of architectural designs. Clients, investors, andproject investors can explore a virtual representation of the space, navigatingthrough it as if they were physically present. This interactivity not onlyfosters a deeper understanding of the design but also helps identify potentialissues and improvements early in the design phase.


Enhanced Realism

Modern game engines are capable of producing incredibly realisticvisuals. Advanced lighting, physics simulations, and material shaders makearchitectural visualisations appear almost indistinguishable from reality. This level of realism aids architects in conveying their vision effectively andhelps clients visualise the final product with accuracy.


Cost Savings

Utilising game engines can also lead to cost savings in thearchitectural process. Traditional physical models can be expensive andtime-consuming to create, and adjustments often require a complete redo. Gameengines enable architects to explore multiple design alternatives without theneed for costly physical iterations.



Game engines are increasingly user-friendly, making themaccessible to architects and designers with varying levels of technicalexpertise. This democratisation of technology means that architects can harnessthe power of game engines without needing a background in computer programmingor 3D modeling. Designs can be accessed on desktop computers, tablets or VRheadsets like the Meta Quest.  



Game engines enhance collaboration between architects,designers, and clients. Multiple stakeholders can view and interact with thesame virtual model, providing a common point of reference and improvingcommunication throughout the project's design lifecycle.


Real-world Applications

The adoption of game engines in architectural visualisationhas already made significant impacts across various architectural sectors:

 Property Marketing: Developers and estate agents use gameengines to create immersive experiences for potential buyers, allowing them toexplore properties before construction begins.

Urban Planning: City planners use game engines to visualiseproposed developments and assess their impact on urban environments andinfrastructure.

Interior Design: Game engines enable interior designers tocreate realistic simulations of interior spaces, facilitating better designdecisions and client communication.



The integration of game engines into architectural visualisationhas ushered in a new era of design and communication in the field ofarchitecture and design. These powerful tools provide architects, designers,and their clients with immersive, interactive, and cost-effective solutions forvisualising and refining architectural concepts. As technology continues toadvance, game engines like Unreal are likely to play an even more prominentrole in shaping the future of architectural design and construction, pushingthe boundaries of creativity and innovation in the industry.